It is more important than ever to avoid complacency with the challenges of today’s shrinking market. Complacency during good economical times can cause a company’s fall. In bad economical times, to be complacent is to commit suicide. To protect our business and survive during these challenging times, it is important to make sure to avoid complacency at all cost and work with the highest degree of awareness. Take a look at the two most important areas of running a business where it is imperative to avoid complacency and the relevant questions to answer.

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Recently, I was led to the Bobbi Brown Cosmetics Facebook Page. Bobbi Brown offered a ‘complimentary’ mini Crystal Lip Gloss to everyone who ‘liked’ the page. That was a no brainer for me – I’m now a fan of the Bobbi Brown Cosmetics Facebook Page. The funny thing is that as I was writing this article, I went back to the page and another fan posted, “Thank - You, for the free Crystal Lip Gloss! I got it yesterday : ).” While I’m a big proponent of leading with value on all social media platforms, I’m also a firm believer that there should be an end goal in mind that positively impacts your bottom line. Bobbi Brown has structured her offer to achieve that. Here are 4 successes as a result of this offer.

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As Hurricane Irene left its trace in the tri-state area of New York, most of us felt fortunate that it had not turned out to be the worst case disaster that was predicted and planned for. Yet this is the largest storm to hit New York City in more than 25 years. In this article, I will highlight the important steps that were taken and are recommended for any crisis management plan.

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As I was debating what to blog about today, my mind wandered to the different strategies I’ve been using lately with my new division, Social Media for Entertainers. Check out a few tried and true tweaks you can apply to your blog, tweets, and Facebook’ing (yes, I made that word up).

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Too much dependency on either subjectivity or objectivity is bad for business, but exercising both actions in a balanced way insures your business moves in the right direction for the long haul. Exercising these two opposite yet complimentary actions and striking a balance practicing, it has resulted in many successful business leaders and businesses.

 

What I often experience in small and mid-size business is that the business owners and business management run their business in either objective or subjective ways. I rarely see a combination of both being practiced. I’m a big advocate of subjectivity and objectivity in lieu of subjectivity VS objectivity and these are my reasons:

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